Sales Strategy – what results by when?
A Sales Strategy for Ambitious and Growing Businesses
Whatever your business plan, your Sales strategy should deliver solid, predictable and sustainable results, especially if you are an ambitious and growing business.
Because the risks are too high to take any wild chances.
Resources are to precious.
Money and time too scarce.
Competitors too hungry for your downfall.
A sales strategy for ambitious and growing businesses is wildly different from a sales strategy that’s defensive, a strategy simply designed to maintain the status quo, a ‘business as usual’ sales strategy.
A sales strategy for ambitious and growing businesses may incorporate huge changes. Changes including niching, disrupting the market, high level competitor attack, remodelling pricing frameworks.
It might also include firing clients, revising the profiles of perfect clients, upgrading contract terms and agreements. Or maybe dropping some services/products and expanding others, changing customer interfaces, refining the supply chain. Even setting up brand new sales channels and any other number of things.
At the end of the year, you’ll see that the sales results you get in your business are a direct result of the quality of your sales strategy.
Just as having a great map makes for a better and less stressful journey.
Growth takes purpose, it rarely happens by chance.
Why Do You Need a Sales Strategy ?
As a leader in an ambitious and growing business, in a typically highly competitive market you know business growth, profitability and market survival/domination won’t happen by chance.
It’s by design that you get the business results, clients and business you want.
Working on the wrong things in your business with cost you dearly in time, money, stress and energy.
The aim of a great sales strategy is that it helps you achieve more with less.
That way you take the most effective route and actions to get from where you are to where you want to be.
So, instead of wasting those valuable resources, you’ll be investing them with great results…
Plus, you get to plan your business growth out on paper before you actually commit to any action. That way you can plan, plan and plan again. So if you can see that journey’s not going to get you where you need to be you throw that plan out and start again.
Now, isn’t that far easier than winging it, with all the associated unknowns, stress and terror?
Following a well structured sales strategy you’ll never find yourself chasing worthless clients, entering unprofitable markets.
You’ll not be competing with competitors on a playing field that’s not tipped in your favour, building sales positions that lead to dead end.
Instead, you’ll focus on what will bring you your desired results.
Fruitless option won’t be part of your plan and you’ll have already identified that it’s just exhausting, costly and liable to damage your brand, as well as drain your budget.
So, if you find that your sales results aren’t what you want, need or expect then your sales and business development strategy is ineffective. Your sales strategy is sending you in the wrong direction.
Which means you’re wasting money, but more importantly, you’re wasting time.
Let’s face it…
You know where you want to go. Where you want your business to go, what sales results you need.
You know what turnover and profit you require.
How to get where you need to be.
You wouldn’t be in business if you didn’t.
That’s why developing a detailed and well thought out sales strategy, designed specifically for the level of ambition you have for your business and sales function is key.
A sales strategy that encompasses all of your goals…
Be that sales, profit, turnover, market share, sales acquisition cost, new market entry, fighting competitor attack or simply being able to have confidence in the ongoing business performance.
During the process you get the opportunity to evaluate what you really want in your business.
After that it’s about looking at options, associated risks, costs and returns. Having established those you keep and commit to some of those options and discarding others so you can settle on a focused course of action. Fine tuned to deliver the predictable sales and business results you need.
It all starts with a coffee…book your confidential meeting by calling Carol on 0779 002 1885 or email email@example.com
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