Whilst it might hurt to accept this, ”Why You?” is a perfectly legitimate responses from your prospect.
And? So what? Who cares? Well?
There’s a few more…
It doesn’t get any easier to hear does it?
But, how do you combat it?
Spend loads of money? Of course, because we’ve all got the marketing budgets of Virgin, Nike and Apple.
Right? Maybe not.
How about network like crazy and talk to as many people as you can? Sure that might work.
Social media? Absolutely, because that’s easy and cheap…(or is it?)
You can have the best message pathways in the world but if your message is wrong…..
Delivery mechanism matters not one jot…unless you know what your message is.
If you don’t know what your point of differentiation is, then there is no point being social about anything.
If you can’t nail absolutely what it is that your prospect wants from you, then forget it.
If you’re going out there saying exactly the same as your competitor…you might as well walk behind your competitor with a sandwich board saying ‘wot he said’
That’s harsh too.
Simon Sinek is a great advocate of discovering what your WHY is all about.
I think it’s useful.
In fact, I’d say WHY is one of the most powerful words in the business world.
(See what I did there?)
Any problem, ask why enough times, and be willing to be honest and truthful and you’ll get to the answer.
Now to your business message…you might ask this
Why Should My Clients Buy From Me?
You can come up with any string of answers in response to why.
Here’s the trick…until you hit on such a response that is totally different and identifiable from that of your competitors AND that has a deep and meaningful impact on your clients, customers and prospects then it’s likely you’ll still be one of a very big crowd.
Why? What Does That Mean?
- Depressed sales
- Reduced charge out rates and prices
- Low sales conversion
- Weak profits
- Sales instability and uncertainty
The truth is this:
If you can’t work out your WHY, how can you expect your customer to?
You can’t. You shouldn’t expect them to.
You can get insight into what your why is by joining me in support of Ant Kid on 15/16th December in Sheffield.
Ant Kids is a Sheffield charity helping disadvantaged children across the city all year round, but especially at Christmas.
Totally free to attend, just bring a gift suitable for a person up to age 16 years.
That’s My WHY.
During the day we’ll cover how to build a red hot sales pipeline, keep the sales funnel flowing with great sales leads, as well as how to take a prospect from cold to order with minimum fuss and zero objections:
1. How to create your own competitive sales pitch…because you won’t get the extraordinary sales results you want if you just sound like everyone else!
2. How to make your sales pitch so compelling that the prospect will think ‘wow, this is a no-brainer, where do I sign?’
3. How to build a sales pipeline full of HOT sales prospects who want to buy from you…
4. How to maximise your prices using three simple techniques…
5. How to maximise your profits and not leave cash on the table…cross selling, up selling and sooooo much more…
Be great to see you discover your WHY…just hit the link above and book your seat…
0779 002 1885
P.S. For more information about what we’ll be covering, hit the link here – tell me more